Longnan Women's Federation Boosts E-commerce

Women's e-commerce federations have been established in Longnan's district and its counties, and the first leading body of such federations in the city was established in 2019. It is responsible for organizing trainings, research, publicity, and various other e-commerce activities for women's groups in order to help their members increase their skill and know-how. The trainings are designed to cultivate skilled e-commerce talent by focusing on e-commerce applications and management, practical operations, hand weaving, embroidery, and other characteristic activities. In addition, Longnan has been actively promoting the sales of hand-woven textiles and handicrafts created by women and the Longyuan Skillful Hands women's e-commerce brand and helping women start their own e-commerce businesses. The city has trained a total of 1,260 women in the 12 e-commerce programs that is has offered thus far.

For more information, please contact WFP China COE (wfpcn.coe@wfp.org)